0033 / Bringing Designs to Life Long Before We Break Ground
Woodlands’ new CGI/AI images are now online
The Woodlands New Build House (Latest CGI/AI Artist’s Impression)
So this is where we are in late 2025
When you’re planning a new home or a major renovation, it can be incredibly difficult to picture exactly how everything will look once the work is done. Floor plans and sketches are helpful, but nothing compares to seeing a space as if it already exists. That’s why we’ve been investing in a new generation of visual tools that bridge the gap between imagination and reality.
Over the past year, we’ve been looking into and refining a hybrid workflow that blends 3D modelling, advanced Computer Graphics Images (CGIs), and the latest AI-enhanced techniques. This approach allows us to produce artists’ impressions that are not only striking but genuinely representative of what we have designed.
A Recent Example: A Big Decision, Made With Confidence
A week ago, one of our clients was considering a major change to the cladding of their home. It was a bold idea, and understandably, they struggled to picture how such a dramatic shift in appearance might feel in real life. Uncertainty can cause real heartache. No one really wants to take a leap of faith with the most important place in their lives.
Traditionally, we would have turned to classical ray-tracing software to help them visualise the options. While powerful, those tools rely on approximated materials and mathematically simulated lighting. Achieving something truly convincing took time, expertise, and no small amount of trial and error.
Original Proposal
Updated Proposal
Today, things are different. Our developing workflow, combining detailed 3D models, CGI methods, and state-of-the-art AI tools, allows us to create imagery that sits much closer to the finished building. The result is clarity instead of uncertainty, and our client is now confident in their choice.
But it’s not a one-click wonder.
The realism you see in our latest illustrations of The Woodlands, for example, comes from precise modelling supported by carefully controlled AI enhancement. We have recently been asked by another architect how we produce them, but there is no single tool or one-click prompt. It still takes time, judgment, and craft. The tools have changed, but the care behind them has not.
Not AI Fantasy. Not Eye Candy. Real Buildings We Have Actually Designed.
There’s no shortage of spectacular architectural images circulating online. Many are beautiful. Many are ambitious. But many are also unbuildable. Entire social feeds are filled with creations unconstrained by structure, materials, planning policy, or cost.
That’s not the path we take.
Every image we produce is rooted in real design work—our actual proposals for real clients, created with purpose and technical understanding. We don’t rely on “one-click” prompts, and we don’t let the software dictate the architecture. Each illustration is guided by our experience, our design reasoning, and our commitment to accuracy.
Yes, we use AI. But we use it purposefully: to show design thinking and reveal clarity, not to invent buildings that couldn’t realistically be built.
A Fast-Moving Landscape, A Steady Set of Principles
Technology is advancing at an astonishing pace. The tools we use this week may evolve or be replaced by something even more capable next month. Our workflow already draws on platforms from Adobe, Google, OpenAI, Trimble, and others, and that toolbox will continue to develop.
But one thing will not change.
We remain committed to integrity, showing you what we have actually designed, illustrated as faithfully as possible, so you can make confident decisions about your home. Our computer-generated images and AI-enhanced visuals are not there as gloss. They are powerful design tools. They help you see, feel, and understand your project with far greater clarity long before a single brick is laid.
As we often say, “It always costs far less to move a digital wall than to knock down a newly built one.”
A digital workflow helps make those decisions easier. Our day-to-day working CGIs, together with high-quality presentation CGI and AI imagery, give you the clarity to explore options early. A few careful iterations now can save you thousands once you reach site.
What Will Always Matter
In a world where anyone will soon be able to generate astonishingly realistic images, the pictures themselves won’t be the differentiator. What will matter even more are the things we’ve always stood for: design, collaboration, and experience. Technology can show you a vision, but it takes a committed team to design and build something that truly works for you. And that part will never change.
Read more about The Woodlands on its project page.
The Woodlands (CGI/AI) set in the idyllic Derbyshire countryside.
Other Projects You Might Be Interested in
The Works: award-winning, total house renovation and two-storey extension.
Hillside: once a tired farmhouse, now redesigned to honour its history while bringing in light, flow and new bedrooms for a growing family.
The Pavilion: Two-storey side and single-storey rear extension and full house renovation.